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Ikigai Management

What is Ikigai Management?

Ikigai Management is Eudaimonia Universe's approach to connecting individual meaning, organizational purpose, contribution, and sustainable performance. It designs for people's intrinsic motivation without separating it from business results.

Developed by: Eudaimonia Universe Author: Takayuki Mizuno (Founder & CEO) Page published: 2026-07-30 Last reviewed: 2026-07-30
Executive Summary

Overview

Meaningful work is often treated as the opposite of performance: improve benefits and productivity falls, push for results and people burn out. Ikigai Management removes that opposition from the premises and holds both in one design: the meaning a person finds in the work, and the results the organization produces.

The organizational problem it addresses

Purpose-driven management that stays at the level of slogans, human capital management that becomes a disclosure exercise, engagement initiatives that never connect to performance measures. Each arises when individual meaning and organizational purpose are discussed in separate languages.

Structure

Four points of connection

Meaning

What a person holds important and what moves them, articulated through the vocabulary of Source 108.

Purpose

What the organization exists for and where it is heading, and the distance between the stated words and daily behavior.

Contribution

Who outside the organization the work reaches, and how. A felt sense of contribution is what sustains meaning.

Performance

Results that can be sustained rather than quarterly figures, seen through CRV down to how value is distributed.

Background & Method

Development background and method

Ikigai Management was organized through the practice and writing of our founder, Takayuki Mizuno. It was formalized after repeatedly observing organizations that managed engagement initiatives and business results as two separate programs. Source 108 and CRV serve as the instruments of connection.

Evidence status

Ikigai Management is a management approach developed through practice. It is currently being evaluated and is not presented as peer-reviewed, empirically validated research. Ikigai is an everyday Japanese word, and Eudaimonia Universe does not claim exclusive authority to define it. What is presented here is an organizing approach for management design.

Related publications

Books by the founder: ikigai経営術 (Japanese) and ikigai intelligence (English), both by Takayuki Mizuno.

Application

Organizational application

Limitations

Meaning belongs to the person; an organization cannot supply it. What this framework can design is the conditions in which meaning grows, not the meaning itself. Where the business model itself is untenable, designing for meaning will not change the results.

Cite & Related

Citation and related pages

Suggested citation: Eudaimonia Universe, "Ikigai Management: connecting individual meaning, organizational purpose, and performance," https://eudaimoniauniverse.com/en/research/ikigai-management/ (updated 2026-07-30).

Related services: Engagement and Meaningful WorkSustainable Value Creation | Related research: Source 108CRV

Use Ikigai Management in your organization

We take enquiries about applying it to purpose-driven and human capital management, and about joint research.